MODERN CHILD ACADEMY PRIVATE SCHOOL ADVERT

MODERN CHILD ACADEMY PRIVATE SCHOOL ADVERT The modern child academy is a private school that uses its Ad message to portray the image of the school, its worth, services etc. The Ad message is conversional, educative and is electronic. The Ad message was able to capture the attention of the audience, it is so convincing and it creates the desire in the audience or target market to enroll their wards or child there rather than enrolling their child to other schools. The Ad message tries bring out the essence of training and exposing your children to a sound qualitative education, the joy it brings to the mind of the parent seeing their child performing well in the academic activities . EXAMINING THE AD MESSAGE In this Ad message, the school premises was shown, were pupils were gathered in their smart school uniform lining up vertically conducting their morning devotion. This Ad message features different teachers teaching the students, helping them in the recreation ground, teaching the young ones. A very unique, spacious and confortable classrooms was shown with several students each in a different computer so focused including people that has the knowledge and those that don’t have the knowledge. A three storey building with a comfortable hostels for boarding students. Lastly, a student was seeing convincing and equally compelling her fellow mate to join her in the school to achieve their aim and objectives together. OBJECTIVES 1. The school wants the services they will render to be seen as the best and to stand out among their rivals. 2. They wants to have a competitive edge and advantage over their competitors. 3. They wants to have more wards enrolled in the school to make profit as well 4. To bring up viable and intelligent leaders of tomorrow. ANALYSING THE PRODUCT IN RELATION TO THE CONTENT Goodpoint/Quality: 1. It has a very conducive and spacious classrooms, recreational ground, rooms for I.C.T knowledge, free school bus, uninterruptable power supply 2. They presented the image of prominent men and women in the society, showing that with good education they become what they are and that their school can give them that education that they need make them become future leaders that will take this country to the expected level. FAULTS The Ad message did not carry one vital point that most people are concerned about and that is security. The lack of this might prevent any reasonable parents and guidance from putting a little child in the school for fear of lack protection against kidnapping and child trafficking. RECOMMENDATION They should add the security in their Ad message to give rest to the minds of intending or prospective boards parents. The assurance of security will go a long way in achieving their set objectives and target and at the same time bringing reduction to the risk of insecurity.