MKT OF INDUSTRIAL SERVICES

MARKETING OF INDUSTRIAL SERVICES
by EKERUE CHINEDU J. STUDING AT FED.POLYTECHNIC NEKEDE , MARKETING.
MARKETING INDUSTRIAL SERVICES
   Nowadays marketing of services has become unique professional trade with its unique set of problems requiring different marketing approach .
   Service marketing is a process by which a product get to the consumer wether it is tangible or intangible at a profit.
  Service marketing involves providing total product package offering to solve the customers problems at a profit.Some industrial buyer or consumers prefer to buy the product system comprising the capital goods and services and the supplier that are used in operating the equipment ( i.e repairs , maintenances and other operating suppliers).according Theodore Levitt said that "buyers no longer seeks to purchase a product for its value but buy a package of interrelated products and sevices from supplier" . this means that some product are tied with physical proucts. many (services) stand on the own and are sold on their owm right e.g medical service, consultancy, legal services, etc.
These services 
service is defined as any task(work) performed for another or the provision of any facility , produt or activity for another use and not ownership which arises from an exchange transaction. This definition according Uhi and Upah(1983:231)
Also according to Stanton (1981:441) , are those separately identifiable, essebtially intangible activities that provide want sactifaction, and are not neccessarily tied to the sale of a product or another service. It conote that to produce a service may and may not require the use of tangible goods but when such use is required, there is no transfer of title to the 
To me it can be defined as human activity directed towards satisfying wants and needs of professional buyers and other individual and influencing purchases in institutional and government organisation , commercial through exchange processes. Industrial marketing is all marketing avtivities that is directed to companies , organisation , institution , individual for further consuption or production. , not directed towards hosehold or ultimate consumer  
INDUSTRIAL SERVICE IS CLASSIFIED INTO TWO GROUPS
1. Pure service
2.Product related services.
PURE SERVICES ... they are those produts that stands on their  own without being associated with or attacted to any physical product. e.g are medical services , babbing sevices , banking , legal services , insurance , management consultancy services etc.Nowadays increase in technology and specialization has make pure services constitute a resonable percentage
PRODUCT RELATED SERVICES....Are those products that accompany hand to hand . i.e services that move with physical product like maintenance services , delivery service , spare parts , equipment repairs , after sales service , etc.
 CHARACTERISTICS OF SERVICES
1.Inseparability 
2. Perishability
3. Intangibility
4. Heterogeneity
5. Direct channel distribution.
SYSTEMS MARKETING
Is a fundamental concept in marketing which recongises that a customer does not only a product for its own value but also the service benefits. like the accompanying support services which augment the product for which the buyer is willing to pay.